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Daring ideas are like chessmen moved
forward. They may be beaten, but they may start a winning
game.
 —
Johan Wolfgang Von Goethe |
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CASE STUDY: UniqueScreen
Media
When Gene and Alyssa Schreder purchased Media Pro in 1997, the company
produced pre-show advertisements for ten theaters and eighty
cinema screens. In 2006, the company’s ads were viewed by 100
million patrons in 350 theaters nationwide.
Now known as UniqueScreen Media, its employment grew from 15
people in 1997 to over 175 in 2006. Their many local partners
include Cinema Entertainment Corporation, United Entertainment
Corporation, Leonard Street, Marco, LarsonAllen, Apollo
Insurance, Netgain Technology and the Anderson Entrepreneurial
Center.
Granite Equity Partners provided funding for the company's rapid
growth between 2004 and 2006, along with governance services to
guide its strategy. When the company combined with Access
Integrated Technologies, Inc. (NASDAQ: AIXD), stockholders
benefited from a significant return on their investments. Today,
part of that capital is being reinvested in central Minnesota
companies.
“Being an entrepreneur is exciting and rewarding while, at the
same time, frightening,” Gene says. “Granite Equity provided us
with the funding and strategic guidance needed to meet all our
goals.”
“Owning a business is very demanding,” Alyssa adds. “Granite
Equity had the means to provide help and support when we needed
it.”
Granite Equity Partners is a Minnesota-based private equity firm
focused on buyouts, recapitalizations, and growth equity
investments in Minnesota and adjoining markets.
UniqueScreen Media is an
industry leader in providing screen advertising to more than 300
theatres across the United States. In addition to a
recapitalization,
this investment provided growth equity for the continued
expansion of the business.
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